Thousands of merchants on Taobao are live streaming product pitches, blurring the line between entertainment and e-commerce

China’s e-commerce sites tap into live streaming boom to boost sales

Every day 19 year-old Wang Hao spends three hours in front of a camera at her home in Yiwu, Zhejiang province, showing the hundreds of viewers on her Taobao Live channel different pairs of leggings while offering advice on which ones will keep them warm in sub-zero winters.