Internet Marketing

Laying ground for China's big data transformation

Leon Liu Yang

When the Obama administration announced its US$200 million Big Data Research and Development Initiative just over a year ago, it opened up myriad business possibilities for American businessmen.

Sunday, 7 April, 2013, 7:06am

Savvis to boost online presence of global brands on mainland

Speed is the essence of a modern data centre.

International data centre operator Savvis aims to support the online marketing activities of global brands on the mainland through its new "virtual hosting" service in Hong Kong.

1 Dec 2012 - 3:07am

Get the message across

Some serviced offices offer seminars for their tenants to help improve the efficiency of their businesses.

Bridges organised an evening seminar outlining ways in which small companies can use the internet to market themselves more effectively.

11 Jun 2012 - 12:00am

Strong outlook for media, entertainment

The mainland media and entertainment industry is expected to grow at a compound rate of 14.6 per cent over the next five years to US$135 billion, thanks to an increase in mobile telephone and broadband penetration, according to a PricewaterhouseCoopers survey released yesterday.

19 Jun 2008 - 12:00am

ad vantage point

On paper, it sounds an easy way to make money. First, set up your website. Then festoon it with splashy pictures and funny, informative news. Watch the world roll up and click your Google AdSense-enabled advertisements. See your earnings mount in micro-payments - 20 cents here, 20 cents there.

28 Oct 2007 - 12:00am

HK slow to embrace e-commerce

While Hong Kong has one of the highest internet penetration rates in Asia at 68.2 per cent of the population, a 2005 ACNielsen survey has found that it lags other Asian markets such as Taiwan and South Korea when it comes to online purchasing.

3 Aug 2007 - 12:00am

Making keywords click with business

Conducting an online promotional campaign can be a complex exercise, but the basic idea behind it is relatively simple.

For example, let us take a school that teaches English online.

First, it must choose a list of 'keywords' - words or phases related to its services or products.

29 Dec 2006 - 12:00am

China online advertising hits 1.5b yuan

Analysts believe market has much room to grow as Nissan, Founder and Coke splurge

China's nascent online display advertising market posted revenue of 1.5 billion yuan in the second quarter, driven by strong spending from the vehicle, computer and electronics, and so-called fast-moving consumer goods (FMCG) sectors, according to a report.

12 Sep 2006 - 12:00am

E-commerce firm seeks marketing manager

Internet marketing professionals looking for a new challenge should find the current vacancy for a marketing manager with attractive because it provides an opportunity to oversee the company's marketing activities globally.

17 Sep 2005 - 12:00am

Keeping pace with the challenge of change

IF YOU HAPPEN TO have been marooned on a desert island for the past 10 years, or otherwise engaged, the world would seem dramatically different today - from the way we work and communicate through the internet to the much vaster range of products accessible in local shops, courtesy of globalisation.

18 Sep 2004 - 12:00am

Online ad growth a sign of maturity

As the internet and its audience mature, the online advertising industry, for so long a victim of the Web's growing pains, is beginning to mature with them, fuelled by real revenues.

6 Apr 2004 - 12:00am

Banner ads aim to boost on-line trade

When you access a site on the Internet, a rectangular or flashing box appears at the top or bottom of your Web page.

17 Oct 2000 - 12:00am

Message personalised as people tune out

In a world smothered by commercials, covered in billboards and stuffed with e-mail spam, people are starting to tune out.

To compete for their customers' limited - and already overwhelmed - attention span, advertisers are using tracking technology and the Internet to narrow their focus and send a personalised message to the consumers who really want to hear it.

22 Aug 2000 - 12:00am

Software kills distracting pop-up adverts for more enjoyable surfing

There are a number of Internet utilities to help your computer run smoothly when browsing different Web sites.

From this week on, we will introduce some useful tools such as banner killers, Internet virtual drives and desktop stuff.

There are more and more Web sites with pop-up banners which are so distracting when we browse a site.

23 May 2000 - 12:00am

GIF impressions test advertisement claims

Having read in Tech Talk some months ago the thread about measuring advertising on the Internet with the help of advertising servers, my company decided to invest in such a server for our Web portal. We thought we would rather do this now and provide accurate reporting to our clients even though the technology set us back nearly $500,000, inclusive of server hardware.

20 Jan 2000 - 12:00am