Jaguar Cars

Jaguar Land Rover makes and sells Jaguar and Land Rover vehicles. It is a wholly-owned subsidiary of India-based Tata Motors. Ford bought Jaguar in 1989 and Land Rover in 2000 and brought them together to build up its premium car business in 2002, but sold them to Tata in 2008.

 

Jaguar is marketing the new F-Pace as the “ultimate practical sports car”. Photo: Newspress

Just be yourself: a lesson for Jaguar’s F-Pace

When is an SUV not an SUV? When it’s the “ultimate practical sports car”, that’s when. When it’s a sports car that miraculously enjoys the countryside so much it likes to venture off-road; and when it’s a sports car that can comfortably seat five adults of regular dimensions.

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