Marketing

China's Baijiu makers eye overseas markets to increase revenues

Baijiu is distilled from sorghum, wheat or rice. Photo: Bloomberg

According to data from International Wine & Spirit Research, mainlanders drank more than 11 billion litres of baijiu last year, and the spirit, distilled from sorghum, wheat or rice, accounted for more than one-third of all spirits consumed in the world.

Friday, 31 May, 2013, 4:41am

Racking up miles on plastic

Air miles are a big part of credit card incentive schemes. Photo: AP

Air miles are a big part of credit card incentive schemes. People get points for spending, and if they manage their spending and pay their credit card bills each month, they can score a free trip to Thailand.

21 May 2013 - 6:31pm

Love it or hate it, mums enjoy attention on Mother's Day

As crowds throng the shops on Flower Market Road in Mongkok, Tam Ka-fai helps his seven-year-old daughter Beatrice to buy a bouquet for her mother to celebrate Mother's Day, which falls today. Photo: Edward Wong

Today is Mother's Day - an occasion some families treat as a chance to show mum some thanks for all her hard work, but which others dismiss as just another commercial exploitation of human nature.

12 May 2013 - 7:55am 2 comments

Online micro movies prove useful for directors and businesses alike

Online micro movies prove useful for directors and businesses alike

It happens a lot these days: while commuting to work, you log into your Facebook account with your smartphone and find several friends have shared the same video on their feeds.

10 May 2013 - 9:37am

SCMP wins marketing prizes in Inma awards

Robin Hu, Chief Exective Officer of SCMP Group. Photo: K.Y. Cheng

The South China Morning Post's marketing team won three top prizes and a second prize in this year's International News Media Association Awards.

5 May 2013 - 5:03am

Local knowledge comes home to nest

Illustration: Martin Megino

The economic landscape for Asian companies has fundamentally changed over the last several decades. With growth around the double digits in China for thirty-something years, and close to double digits in India for 20 or so years, a major portion of 2.5 billion people have risen out of poverty.

6 Apr 2013 - 4:53am

Advertising spending in Hong Kong to see modest gains this year

The influx of mainlanders will drive advertising spending.

That conservative outlook was revealed in the latest survey, conducted by the Hong Kong Advertising Association and market-measurement firm Nielsen between December last year and early this month, on spending projections of about 100 key advertising and marketing executives.

28 Feb 2013 - 5:20am

Bogus buyers exposed in scam to boost property market in Vancouver

A screen grab from a CTV interview with Amanda (left) and Chris Lee who claimed to be Chinese sisters, bankrolled by their parents, looking to buy an apartment in Vancouver.

The deception was intended to create the impression that Chinese buyers were still queuing up to buy into Vancouver's teetering real estate market, which has long been fuelled by money from China and is now rated as the second least-affordable city in the world, behind Hong Kong, according to the Demographia consultancy.

22 Feb 2013 - 3:34pm

Chinese slow to develop a taste for chocolate

A model's chocolate crown at a Shanghai expo. Photo: Reuters

Michelangelo's David stands proud next to the Eiffel Tower in a Beijing display, flanked by the Great Wall and the terracotta army and all made of chocolate. The edible exhibit reflects not only how eager confectionery sellers are to reach the world's biggest market, but also what tremendous effort it takes.

15 Feb 2013 - 4:47am

Struggling HTC gets ready to ring in changes in 2013

HTC hopes its efforts to tackle various problems will give the Taiwanese smartphone manufacturer the momentum the company needs to improve results. Photo: AFP

HTC, known for its mid-priced Android-based smartphones, posted operating income of just 1 per cent of sales in the fourth quarter, capping a tough year.

14 Feb 2013 - 4:53am

Deep-pocketed firms do battle with adverts on the air and in cyberspace

A car TV commercial for the big game. Photo: MCT

For the more than 30 brands - from luxury cars to laundry detergent - forking out as much as US$3.8 million for 30 seconds of airtime during the Super Bowl showdown, it's an advertising showcase like no other.

3 Feb 2013 - 6:57am

Wahaha splashes out on Man U sponsorship

Manchester United to 'engage' with mainland fan base.

Manchester United, the record 19-time English soccer champion, signed a three-year sponsorship deal with Hangzhou Wahaha Group, owned by China's richest man, Zong Qinghou.

The deal, the first for the club with a soft drinks maker in China, will let it "engage" with its fan base in the Asian nation where it has 108 million followers, Manchester United said on its website yesterday.

17 Jan 2013 - 4:19am

English soccer fans call for cap on ticket prices

Premier League chief executive Richard Scudamore

Discontent among supporters over spiralling English Premier League ticket prices is mounting, as fans attempt to make their voices heard and even followers of sworn enemies join forces to call for change.

17 Jan 2013 - 2:27am

Malls spend millions on attractions to bring in Lunar New Year shoppers

Pinky, a Major Mitchell's cockatoo that can say "kung hei fat choi," will greet shoppers APM Mall in Kwun Tong. Photo: SCMP

Shopping Mall owners are pining their hopes on securing bumper Lunar New Year sales for their retail tenants next month on a range of attractions for shoppers, including a cockatoo that will welcome visitors with a cheerful "kung hei fat choi" and Disney cartoon characters including Mickey Mouse dressed in Chinese costumes.

9 Jan 2013 - 3:26am

Fashionistas' logo love affair shows big is beautiful in Hong Kong

Prada's store in Central. Photo: Bloomberg

It seems bigger is better when it comes to fashion labels and logos in Hong Kong.

You just need to do some so-called window shopping in Central to realise that Prada and Salvatore Ferragamo have got their branding down to an art form when it comes to the Asian consumer.

7 Jan 2013 - 9:04am 2 comments

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