Marketing Plan

Taking the pulse of medical services marketing

Medical services in Hong Kong, especially in the private sector, have become more sophisticated than ever as the city tries to establish itself as a top destination for medical tourism.

Friday, 27 July, 2012, 12:00am

Market research element especially useful

Bryan See Man-kit, a product specialist of Merck Pharmaceutical (HK), believes the MSc in Marketing Management programme has helped him advance his career in the sales and marketing of medicine.

17 Oct 2009 - 12:00am

Successful managers seek opportunity in the downturn

Niraj Dawar is professor in marketing communications at the Richard Ivey School of Business. Here he explains how marketing departments can adapt to better deal with the economic slowdowns, and how an MBA programme can help prepare marketing executives for similar situations in the future.

How does the role of a marketing department change during an economic downturn?

4 Mar 2009 - 12:00am

Leader must be able to drive brand

This is a chance to exercise your creativity in this newly created role of brand manager.

Neo Derm, a leading professional aesthetic solutions provider, needs someone to make the brand a leading player in its category and foster business growth with a good balance between sales targets and brand building.

20 Oct 2007 - 12:00am

Be sure to know where you are heading

make the right move - week 1

Plan: 'A scheme, programme, or method worked out beforehand for the accomplishment of an objective'

MANAGING A TEAM without a plan is similar to going shopping without a list - invariably, you will forget something essential.

24 Feb 2007 - 12:00am

Take a faster route to the next promotion

IF YOU HAVE done everything possible to perform well in your current job, the next step will inevitably be to aim for recognition and advancement.

22 Apr 2006 - 12:00am

Position for insurance manager with vision

Excellent career prospects and attractive remuneration await an experienced insurance manager with a knack for making relationships and the vision to take a business to new heights.

A pioneer in managed health-care development and a leading player in the travel and medical insurance markets wants to employ an assistant general manager.

22 Jan 2005 - 12:00am

Passion for beauty drives L'Oreal

WHILE PASSION for the job may be regarded as an ideal attribute by many employers, at L'Oreal Hong Kong it is an absolute must.

Being fired up about the beauty industry is a vital element in being accepted into the company's graduate trainee programme.

10 Jul 2004 - 12:00am

Strategic options

The University of Michigan Business School is accepting applications for two intensive sales and marketing courses to be held in Hong Kong. The Strategic Marketing Planning course on August 27-31, US$4,200 (HK$32,700) will look at the forces that influence competition and identify strategic options.

23 Jun 2001 - 12:00am