Moto X

Unveiled in August 2013, the Moto X is the first Motorola Mobility phone to be designed under the ownership of Google, which bought the mobile phone pioneer Mobility for US$12.4 billion in 2012.

Moto X, the new gadget on the block, is notable for customisation

Moto X marks a comeback for Motorola. Photo: AP

In the four decades since Motorola first showed off a prototype of the world’s first cellphone, the company has watched Apple, Samsung and other innovators surpass it in sales.

Friday, 2 August, 2013, 7:12pm 4 comments

US factory means buyers can customise Google's new phone Moto X

Journalists check out the Moto X phone. Photo: AP

With its first smartphone designed completely in-house, Google is demonstrating one of the benefits of moving production from Asia to the US: It’s letting buyers customize phones to give them their own style.

Workers at the factory in Fort Worth, Texas, assemble the custom phone and Google ship it to the buyer’s door within four days.

2 Aug 2013 - 2:10pm