Developers are prohibited under the new regulations from mentioning the gross floor area of new flats in their sales brochures and price lists. Photo: Sandy Li

New rules crack down on misleading flat marketing

The Residential Properties (First-hand Sales) Ordinance takes effect today and aims to shield buyers from dishonest sales practices. Developers who contravene the regulations are liable to imprisonment for up to seven years and a fine of up to HK$5 million.