Political Correctness

General Motors Chairman and CEO Akerson. Photo: Reuters

Is political correctness in the eye of the beholder?

It's tough for big corporations to launch advertising campaigns these days. If they are too tame, no one pays attention. Too edgy, and someone is bound to be offended. Companies run for cover at a whiff of controversy. So General Motors executives who approved politically incorrect lyrics in a worldwide marketing campaign for the carmaker's new Chevrolet Trax SUV had to pull it from distribution.