PSY, also known as Park Jae-sang, is a South Korean singer, songwriter, rapper, dancer and record producer born in December, 1977. He became a household name with the release of his single and accompanying video, Gangnam Style, which shot to number one around the world. The video for the song about the area he comes from in South Korea has received over 530 million views on YouTube.

South Korean rapper Psy's 'extraordinary talent and wisdom as well as his sense of music trend' perfectly align with the style of Soul headphones, says AV. Photo: Reuters

AV gives headphones some Gangnam Style

The Hong Kong-listed AV Concept has appointed the South Korean pop star Psy as the exclusive global brand ambassador for its headphone brand "Soul".

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