11 Oct 2011

Maya Calica, a journalist in her 40s, is passionate about her sequinned FitFlop sandals, and not just because they look good. She claims they help her move more quickly and are so comfortable...

9:43PM
31 May 2011

Gym in your wardrobe

11:15AM
13 Oct 2010

To steal the scene at the Red Bull Flugtag (German for flying day) competition, you literally need wings, oddball costumes and perhaps a hot cheerleader. It seemed Reebok's Ninja Glider team had...

7:00AM
6 Jun 2010

Shape shifting

7:14PM
6 Apr 2008

School's out

12:38AM
23 Dec 2007

Mainland sportswear makers are sizing up the likes of Iraq, North Korea and Sudan in an attempt to get a piece of the Beijing 2008 action.

2:44PM

With the launch of Vogue in Mumbai and designer Manish Arora gaining international recognition, all eyes are on India.

10:36AM

It's hard to picture street art and the commercial world as bedfellows but that didn't stop sportswear brand Reebok commissioning Hong Kong art collective ST/ART to come up with a design for its...

8:26AM

Christophe Bezu aims for top spot in mainland

Christophe Bezu, chief executive of Adidas Asia-Pacific and former captain of the French field hockey team, uses the same approach in...

6:38AM

Reebok's international president and CEO was in town to usher in the sports label's new beginning in Hong Kong.

1:56PM

A sneakerhead is somone who collects fashionable trainers. Members of this subculture exist around the world and are mostly teenaged to middle-aged males.

7:51AM

Jeans: Akademics. 'They're simple, comfortable and baggy.'


Shoes: Reebok. 'They sponsored me with an exclusive pair of Reebok: DJ tennis shoes, which have a pair of DJ headphones...

12:46AM

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