In workshops based on his book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, Dr Joseph Michelli explains key steps that allowed the company to build its profile, create new markets and, for quite a while, maintain a stupendous rate of growth.
Starbucks is a global coffee company founded in 1971 in Seattle, Washington, as a roaster and retailer of whole bean and ground coffee, tea and spices. Today it is the largest coffeehouse company in the world, with 20,366 stores in 61 countries. Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.