Starbucks is a global coffee company founded in 1971 in Seattle, Washington, as a roaster and retailer of whole bean and ground coffee, tea and spices. Today it is the largest coffeehouse company in the world, with 20,366 stores in 61 countries. Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX. 

Brewed awakening

Yuan yang, the original cha chaan teng tea-coffee drink enjoyed by Hongkongers since the 1960s, might not be a good representation of the city's tea tradition, but the nostalgic milky concoction may have found a place in Hong Kong's relatively recent coffee story.

Thursday, 1 December, 2011, 12:00am

Diplomacy over a cup of coffee for Locke

When new US Ambassador to China Gary Locke arrived in Beijing at the weekend to take up his post, it really was time for him to wake up and smell the coffee.

Locke, 61, a former US secretary of commerce and two-term governor of Washington state, met journalists yesterday for the first time as ambassador at his Beijing home, accompanied by his wife and three children.

15 Aug 2011 - 12:00am

Joyce Cheng offers dietary advice at Starbucks launch

As we enter the hottest, stickiest month of the year, Starbucks has done the cool thing and brought back its chilled coffee jelly beverage.

2 Aug 2011 - 12:00am

Starbucks, Ai Ni to turn Yunnan into coffee capital

Starbucks, operator of the world's biggest coffee shop chain, has formed a new joint venture in Yunnan to help develop the province as a premier coffee-growing region.

The Seattle-based company signed a memorandum of understanding on Thursday with the Ai Ni Group, a major operator of coffee farms and processing facilities in Yunnan.

16 Jul 2011 - 12:00am

Starbucks brews full ownership deal

Starbucks, the world's largest coffee shop chain operator, has reached an agreement with long-time jointventure partner Maxim's Caterers to take full control of more than half of its retail stores on the mainland.

As part of that deal, Maxim's acquired Starbucks' remaining stake in its business in Hong Kong and Macau, assuming 100 per cent equity in those markets.

3 Jun 2011 - 12:00am

Starbucks boss jailed for changing-room videos

A Starbucks Coffee manager was jailed for four months yesterday for filming five female colleagues undressing in a changing room and storing some of the videos on a computer in the office.

20 Apr 2011 - 12:00am

Chain out to give coffee lovers an instant buzz with launch of granules from the sachet

Instant coffee has a new look with the launch of Starbucks VIA, a line of 'ready brew' coffee granules in sachets the brand says will give java-heads 'great coffee on the go'.

The company says the product name is a play on Don Valencia, the man who started researching instant coffee for Starbucks 20 years ago.

8 Apr 2011 - 12:00am

What's in a name? Starbucks ignores critics and lets new design do the talking

In case you haven't noticed yet, your cup of Starbucks coffee just came with a new logo. The new design, a fourth revamp since Starbucks was established in 1971 in Seattle, keeps the familiar siren and green colour, but drops the words 'Starbucks coffee'.

10 Mar 2011 - 12:00am

Something is brewing

Not everyone is a coffee lover, but that shouldn't stop you from going to a coffee shop.

The modern coffee shop, or cafe, is designed with comfort and tasty food in mind. They offer a variety of beverages - from coffee and juices to smoothies and Italian sodas. And if you have the munchies, they usually provide a decent selection of food and sweets to satisfy your cravings.

10 Feb 2011 - 12:00am

The desire for a dignified but simple life is not 'anti-business'

In the article 'Tien slams 'miserly' welfare spending' (September 4), you report that former Liberal Party chairman James Tien Pei-chun criticised the government for not spending some of Hong Kong's foreign exchange reserves on alleviating poverty.

10 Sep 2010 - 12:00am

Raising customer experience key to success

As if by rote, companies these days tend to list their core values. Those that feature prominently are a passion to perform and focus on customer needs.

4 Sep 2010 - 12:00am

A great and profitable lesson for businesses

In showing how a business can be completely transformed by elevating the customer experience, one of Joseph Michelli's most striking examples is the Pike Place Fish Market in Seattle.

4 Sep 2010 - 12:00am

Consultant helps companies get personal

Consultant Joseph Michelli's book about the rise and rise of the Starbucks coffee company could not have been more ominously timed.

23 Aug 2010 - 12:00am

Secrets behind the 'retail revolution'

Well before deciding to write about Starbucks, Joseph Michelli knew there was something different about the company. He was familiar with the business basics: its phenomenal expansion, brand recognition, focus on quality, and its post-listing surge in the stock price.

14 Aug 2010 - 12:00am

Starbucks experience a lesson in getting back to basics

In workshops based on his book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, Dr Joseph Michelli explains key steps that allowed the company to build its profile, create new markets and, for quite a while, maintain a stupendous rate of growth.

7 Aug 2010 - 12:00am