• Sat
  • Sep 20, 2014
  • Updated: 4:49pm


Starbucks is a global coffee company founded in 1971 in Seattle, Washington, as a roaster and retailer of whole bean and ground coffee, tea and spices. Today it is the largest coffeehouse company in the world, with 20,366 stores in 61 countries. Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX. 

What's in a name? Starbucks ignores critics and lets new design do the talking

In case you haven't noticed yet, your cup of Starbucks coffee just came with a new logo. The new design, a fourth revamp since Starbucks was established in 1971 in Seattle, keeps the familiar siren and green colour, but drops the words 'Starbucks coffee'.

Thursday, 10 March, 2011, 12:00am

Something is brewing

Not everyone is a coffee lover, but that shouldn't stop you from going to a coffee shop.

The modern coffee shop, or cafe, is designed with comfort and tasty food in mind. They offer a variety of beverages - from coffee and juices to smoothies and Italian sodas. And if you have the munchies, they usually provide a decent selection of food and sweets to satisfy your cravings.

10 Feb 2011 - 12:00am

The desire for a dignified but simple life is not 'anti-business'

In the article 'Tien slams 'miserly' welfare spending' (September 4), you report that former Liberal Party chairman James Tien Pei-chun criticised the government for not spending some of Hong Kong's foreign exchange reserves on alleviating poverty.

10 Sep 2010 - 12:00am

Raising customer experience key to success

As if by rote, companies these days tend to list their core values. Those that feature prominently are a passion to perform and focus on customer needs.

4 Sep 2010 - 12:00am

A great and profitable lesson for businesses

In showing how a business can be completely transformed by elevating the customer experience, one of Joseph Michelli's most striking examples is the Pike Place Fish Market in Seattle.

4 Sep 2010 - 12:00am

Consultant helps companies get personal

Consultant Joseph Michelli's book about the rise and rise of the Starbucks coffee company could not have been more ominously timed.

23 Aug 2010 - 12:00am

Secrets behind the 'retail revolution'

Well before deciding to write about Starbucks, Joseph Michelli knew there was something different about the company. He was familiar with the business basics: its phenomenal expansion, brand recognition, focus on quality, and its post-listing surge in the stock price.

14 Aug 2010 - 12:00am

Starbucks experience a lesson in getting back to basics

In workshops based on his book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, Dr Joseph Michelli explains key steps that allowed the company to build its profile, create new markets and, for quite a while, maintain a stupendous rate of growth.

7 Aug 2010 - 12:00am

Coffee chains campaign against waste

The six largest coffee shop chains in town have formed the Green Cafe Alliance to discourage waste. Pacific Coffee, Starbucks, agnes b. le pain grille, Caffe Habitu, McCafe and Pret A Manger will ask customers at their combined 300 branches to think twice before using disposable cutlery. They will also encourage people to bring their own drinking tumblers.

12 Jul 2010 - 12:00am

CRE buys 80pc of Pacific Coffee

China Resources Enterprise (CRE) yesterday agreed to pay HK$326.6 million in cash to acquire 80 per cent of Pacific Coffee from Chevalier Pacific Holdings, a Hong Kong-listed investment holding company.

'Our goal is to become the number one coffee house in China,' said CRE general manager Joyce Chan.

30 Jun 2010 - 12:00am