Summer Olympics Marketing
If you want one of the best seats at the opening of next year's London Olympics, you will have to pay HK$21,685 more than the equivalent at the 2008 Beijing Games cost, and be quick - only 22 opening ceremony tickets have been allocated to Hong Kong.Tuesday, 12 April, 2011, 12:00am
Two signature venues have been built for the summer spectacle
There are only 100 days before the Beijing Olympics kicks off. But how much do you know about the upcoming Games?
Here's a general overview:
A total of 10,798 athletes will be competing for 302 gold medals at the summer extravaganza from August 8 to 24.30 Apr 2008 - 12:00am
Food and beverage sponsors embrace Olympic affiliations
The Olympic spirit is being served with burgers and soft drinks across the nation as the task of spreading the Games' goodwill message outside the capital is adopted by the major food and beverage sponsors.1 Mar 2008 - 12:00am
Hongkongers have been allocated less than a fifth of the 340,000 Olympic Games tickets they applied for.
In the first allocation phase, the city has received 64,387 tickets, including 50 tickets each to the opening and closing ceremonies, the Sports Federation and Olympic Committee of Hong Kong said last night.11 Oct 2007 - 12:00am
It may have been a rushed job, but it paid off yesterday for two Hong Kong-based musicians when their composition for a song to mark the one-year Olympic countdown was hailed by Games organisers.5 Aug 2007 - 12:00am
Customs officers are being trained in how to tell genuine Beijing Olympics Fuwa mascots from fakes.
Ben Ho Kai-hoi, a spokesman for the customs department's intellectual property investigation bureau, said staff had found a small number of Fuwa fakes in the past six months.13 Jul 2007 - 12:00am
Tough security measures for next year's Beijing Olympic Games will require people buying tickets to the opening and closing ceremonies to submit their photographs to mainland authorities.
Applications to buy tickets for the Games opened in Hong Kong on Tuesday, with 381 people submitting their names on the first day.7 Jun 2007 - 12:00am
474 days to go
It was the taxi driver saying 'eleven' in English that made me realise how preparations for the Olympics are really taking shape.
Alighting from the green taxi with an orange band outside the office, I reached forward to pay the 11 yuan on the meter when he said it. He took the notes, smiled and said 'bye bye', leaving me dumbstruck on the pavement.22 Apr 2007 - 12:00am
Only 578 days to go!
Welcome to the Young Post countdown for the Beijing Olympic Games: 'One World One Dream'. Be proud and participate in this historical moment, the first Olympic Games ever hosted by China.
Over 200 countries are expected to take part in this Olympic Games, which could make it the biggest Games ever.8 Jan 2007 - 12:00am