How a Chinese nuts retailer is clinging on to top spot in Singles Day sales
Three Squirrels, founded in 2012, has become China's biggest online retailer of nuts and has achieved great success in charming the millenial shoppers.
"This is the fifth year Three Squirrels is participating in the Singles Day sales. Our sales retained the top spot among nuts retailers in the past four years," Zhang Liaoyuan, founder of Three Squirrels, said.
"I think the 2016 sales will definitely break 500 million yuan."