Chloé launches Alphabet Bar at Pacific Place

October 17, 2016

French fashion house Chloé just launched the Alphabet Bar at Pacific Place in Admiralty, offering more personal options for its sought-after Drew and Faye bags.

The Hong Kong pop-up establishment is the world’s first Chloé Alphabet Bar which allows customers to mix and match alphabets as bag charms. 

The city’s Chloé fans flocked to last week’s launch party. Celebrities and socialites including Myolie Wu, Cara Grogan, Ana Rivera and Feiping Chang were all dressed in Chloé to support the event.

The Chloé Alphabet Bar is open until October 30.