Japan’s Uniqlo CEO Tadashi Yanai says won’t get sucked into US-China rivalry

In comments to Nikkei newspaper, Japan’s richest man said economic relations between Washington and Beijing remained strong despite growing power competition
Yanai has not commented on whether Uniqlo uses cotton sourced from Xinjiang amid US allegations of forced labour in China’s westernmost region

Japan

Julian Ryall

Published: 6:00pm, 30 Dec 2021

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Japan’s richest man and founder of clothing retail giant Uniqlo has indicated he will not change his firm’s business operations in China even as Tokyo gets caught up in growing rivalry between Washington and Beijing, pointing to how Japanese firms have “no choice but to make money in markets across the world”.

Asked for his take on US-China tensions, Tadashi Yanai, CEO of Uniqlo’s parent Fast Retailing, told Japan’s Nikkei newspaper that despite fractious relations across trade to security, economic links between the two superpowers remained strong.

“Look at the reality,” he told the Nikkei. “The US and China may appear to be at odds, but they actually are not. American financial capital is flowing into Chinese investments. Apple products are all made in China. Chinese exports to the US have been rising. Economically, things are going well between the US and China.”

Washington is attempting to exert trade pressure on China for similar reasons that saw Japanese imports being condemned in the US in the 1980s, Yanai suggested. Japan’s growing trade surplus with the US prompted a series of anti-dumping measures against Japanese products, forcing Tokyo to impose export controls and expand its imports.

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Quizzed on why he has refused to comment on whether Uniqlo uses cotton sourced from Xinjiang, which has been the focus of allegations of human rights abuses by the Chinese government, Yanai said: “I want to be neutral between the US and China.”

“The US approach is to force companies to show their allegiance. I wanted to show that I won’t play that game.”

Japanese apparel makers have faced pressure to join an international campaign to reject cotton produced in the westernmost Chinese province over allegations that ethnic minorities there including Uygurs have been subject to forced labour and other human rights abuses.

Some, like Ryohin Kaikaku, the operator of the Muji chain of stores, have said they will continue to use Xinjiang cotton. Muji plans to open 50 new outlets a year and expand its network into smaller cities.

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China claims improved living standards and ethnic equality in Xinjiang while ignoring allegations

Others, however, have announced that they will no longer source cotton from Xinjiang. TSI Holdings, which sells under the brands Nano Universe and Margaret Howell, halted using Xinjiang cotton from its autumn lines this year.

Sanyo Shokai, the firm behind the Paul Stuart and Epoca brands, is following suit in ranges that will be released from next spring. Sporting good maker Mizuno and the clothing company World had previously announced a halt to purchases of Xinjiang cotton.

Foreign labels such as H&M and Nike that expressed concerns about the alleged use of forced labour to produce Xinjiang cotton have faced boycotts from Chinese shoppers, while Western governments like the US have blocked imports of items linked to materials sourced from the region.

In January, it blocked a shipment of Uniqlo shirts saying the company had failed to provide enough information to establish that the items were not produced in part by forced labour from Xinjiang.

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The geopolitical turmoil has added uncertainty for apparel companies that had been betting on China to fuel future growth.

Stephen Nagy, an associate professor of international relations at Tokyo’s International Christian University, said Yanai’s comments suggested that he felt he could continue operating without considering geopolitical issues, but “I don’t think that is possible”.

“I think he is doing what many Japanese businesses with a footprint in China are doing if they want to maintain that presence there,” he said.

“They are trying to keep a low profile because it is a huge market today and into the future, while they have also seen what can happen to companies in countries where governments have made political decisions that Beijing dislikes, such as Canada and Australia.”

The comments by Yanai do not look good and the issue is going to continue as Japan appears to be taking a firmer line on China

Stephen Nagy, international relations professor

And while China might not have directly applied pressure to Fast Retailing to make sure that executives did not say anything that run counter to its narrative on the situation in Xinjiang, Nagy said the company “would have been fully aware of the risks of anything that might be perceived as critical of the Chinese government,” including potentially being denied access to that huge and lucrative market.

While Japanese consumers are far less motivated by ethical considerations in their purchases than buyers elsewhere, Yanai’s refusal to distance himself from allegations of human rights abuses in Xinjiang will not play well at home, Nagy believes.

“It is clear that more and more Japanese have unfavourable opinions towards China, they are aware of the allegations of human rights violations in Xinjiang, of the erosion of rights in Hong Kong and the threats that are being made towards Taiwan,” he said.

A Uniqlo store in Shenzhen, China. Photo Getty Images

“I would say that most Japanese do not look at the label in an item of clothing when they buy it, but these comments by Yanai do not look good and the issue is going to continue as Japan appears to be taking a firmer line on China.”

Hiromi Murakami, a professor of political science at the Tokyo campus of Temple University, agreed that Japanese people are becoming “more aware” of human rights and other issues in China, but Yanai’s stated position may very well cause the company more problems in markets where these matters are taken more seriously.

“I’m very surprised he has said these things,” she said. “As the head of a company with a global presence, it was very risky to make such statements.”

Additional reporting by Bloomberg