Disney to show movies and cartoons on Netflix-like platform in China
Sharp contrast from Disney's strategy in the US
Disney won’t let you watch some of its most popular films on Netflix after next year -- but in China, they’ve just partnered with one of the country’s biggest streaming sites to host its content.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
Many Western companies are relying on local partners to break into the tightly-controlled Chinese market. Warner Bros., Paramount, Fox, NBCUniversal and others have all signed similar broadcast deals with Alibaba.