People can watch newly-released movies in cinemas on their smartphones in China
Former Legendary Pictures executive launches new movie-on-demand app
It’s hard to beat the convenience of streaming services like Netflix -- the ability to watch an enormous number of films on virtually any device at any time. The one downside? You have to wait a while after a film has landed in cinemas for it to reach streaming services.
Now one company in China says it’s streaming films to smartphone users while they’re still playing in the theater.
Some in the industry believe that will change eventually, as Netflix, Amazon and others produce more of their own films and stream them on their own platforms.
As for Smart Cinema, it plans to share revenues from the app with cinemas, producers, and distributors. Gao says he hopes that will help movies find millions of new viewers, many of whom are either too busy to go to the theaters -- or simply live in areas where there are no cinemas.