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China’s biggest anime video site Bilibili previews two games on Steam

The favorite anime video site of China’s Gen Z earns most of its money from mobile games

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The Con Simulator has a grand backstory: Your nation -- Metropolitan -- is enduring an economic crisis, and you are going to to save the world by organizing a comic con. (Picture: The Con Simulator)
Xinmei Shen
This article originally appeared on ABACUS

Bilibili, China’s biggest site for anime videos and content, is releasing two games on Steam -- the first time it will publish games outside China.

The Con Simulator lets you play as an organizer of a comic con -- while INVAXION is a music-themed game where players “head into an interstellar journey [...] while fighting back with the Artificial Intelligence to save the day”. Both will be officially released in the last quarter of this year.
The Con Simulator has a grand backstory: Your nation -- Metropolitan -- is enduring an economic crisis, and you are going to to save the world by organizing a comic con. (Picture: The Con Simulator)
The Con Simulator has a grand backstory: Your nation -- Metropolitan -- is enduring an economic crisis, and you are going to to save the world by organizing a comic con. (Picture: The Con Simulator)
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Bilibili, which has 85 million monthly active users, has gathered a loyal following from Chinese fans of ACG (anime, comics and games) for its massive trove of user-uploaded Japanese anime. It’s also famous for introducing the “bullet screen” culture in China, which splashes viewer comments across the screen as the video plays.

China’s biggest anime site Bilibili removed from app stores amid content “clean up”

Even though it’s mainly a video site, 77% of Bilibili’s revenue actually comes from gaming. Most of the games it distributes are developed by other studios, including the two upcoming ones on Steam.
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