
Square dancing and big fonts: How China’s elderly use the internet
China has as many elderly internet users as the total population of Germany
iQiyi, one of China’s most popular video streaming platforms, just launched a new short video app specifically designed for people aged over 50. Jinshi has has bigger fonts, its videos are horizontal, and it allows users to turn video into audio with one tap in case they can’t see clearly.

WeChat, the app that does everything
The report says an incredible 98.5% of elderly Chinese internet users know how to use WeChat to chat with others, 81.6% know how to use WeChat Moments (think Facebook’s news feed, but in WeChat) while only 51.5% know how to use mobile payments.

But beyond the big apps, it’s also helping smaller apps targeted solely at this audience.
They’re very different apps, but Tangdou and Jinshi share common features: Larger fonts, simple user interaction as well as less content per page.
Tangdou even boasts that its app is so accessible, you can do anything within two taps.

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