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Samsung mocked after it partners with the “wrong” Supreme brand
Samsung’s struggles in China continue
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This article originally appeared on ABACUS
In China, Samsung is collaborating with Supreme. But not the Supreme you might be thinking of.
At the launch party of the Galaxy A8s this Monday, Samsung reps were joined on stage by a special guest to mark their new partnership: A man wearing a jacket with the distinctive red logo of Supreme. Except netizens claimed that Supreme -- the hip New York streetwear brand -- doesn’t actually make that jacket.
Turns out that Samsung isn’t partnering with the Supreme you might know. Instead, it’s a “legally fake” Supreme, namely Supreme Italia, thanks to trademark loopholes in China.
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It's a really bad look for Samsung, coming right after the company got caught using a DSLR photo to promote a smartphone camera, and it’s made the company a laughing stock on Chinese social media.
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Samsung’s response? Supreme Italia is the only Supreme that can operate in China, and therefore their partnership is legit. Their statement said, “Supreme NYC has no sales and marketing authorization in China, but Supreme Italia has obtained product sales and market authorization in the Asia Pacific region.”
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