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"Decadent life” banned in short videos... but netizens don’t know what that means

Global viral sensation TikTok began life as short video app Douyin in China

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China has 594 million users of short video apps. (Picture: Douyin and Kuaishou)
Xinmei Shen
This article originally appeared on ABACUS

China loves short video. There are dozens of short video apps. But now authorities have listed 100 things you cannot do in short videos, and while some were obvious and expected -- others have left netizens confused.

The list of banned content can be very specific, like “losing control after excessive drinking” or “the sounds of sexual moaning” (and a ban on fetishes for used stockings). But there’s also one that says users can’t advocate for “bad, decadent life views”.

What does that mean? Judging by posts on Chinese social media, nobody’s sure.

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“What even is a decadent life view?” ask many users on Weibo.
“Should have just made a list of what’s allowed,” another user says.
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It could be aimed at influencers, like the sort you see on Instagram -- people whose job is seemingly to show off how much they’re enjoying the finer things in life.

China has 594 million users of short video apps. (Picture: Douyin and Kuaishou)
China has 594 million users of short video apps. (Picture: Douyin and Kuaishou)
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