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Live stream your blind date to the world? This dating app thinks it’s a good idea

Zhenai brings your awkward first dates online for everyone to see

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It’s The Bachelor with Chinese characteristics. (Picture: Screenshot from Zhenai)
Masha Borak
This article originally appeared on ABACUS

A dating app in China is trying out new ways of match-making by allowing its users to have blind dates through video streams. But what’s really cringey about the concept is that these dates happen live, in public and for everyone to watch and comment.

And this sometimes includes the prospective partner’s parents who join the live stream to check out the date. It’s like hosting your own reality dating game show in real time.

It’s The Bachelor with Chinese characteristics. (Picture: Screenshot from Zhenai)
It’s The Bachelor with Chinese characteristics. (Picture: Screenshot from Zhenai)
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The app named Zhenai made its name for offering its dating platform and more expensive match-making services to those looking for love. It ventured into video streaming in 2017 in order to reach a younger audience.

But it wasn’t until this year’s Lunar New Year holiday that Zhenai went really viral, climbing up to the top 10 on the iOS free app list, according to Chinese news site 36kr. Young singles in China often face pressure from their parents to get hitched, and the pressure tends to peak during Lunar New Year when the entire family is at the table. It gets so bad that some resort to renting fake boyfriends to bring home.
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The app placed third on the list of most-downloaded social apps. Zhenai says its one-on-one streaming feature was especially popular during the holiday period. Which means plenty of people had a chance to listen to awkward first-time conversations such as this one that I overheard:

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