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AbacusCulture

China helped the Avengers sink the Titanic

Avengers: Endgame pulled in US$575 million from China in just twelve days

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Many American superheroes are household names in China now. (Picture: Marvel Studios)
Josh Ye
This article originally appeared on ABACUS

In just 12 days, Avengers: Endgame has become the second-biggest movie of all time. And one of the reasons for its record-breaking pace? China.

Marvel’s latest (and biggest) film grossed close to US$2.2 billion, with cinemas in China contributing more than US$575 million. It means Endgame passed the US$2 billion mark in record time, and it knocked Titanic out of second place to become the largest worldwide release behind Avatar.
Endgame has already become China's highest-grossing foreign film, dwarfing the previous record holder The Fate of the Furious, which grossed US$392 million. (What can I say? The Fast and the Furious is really big in China.)
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China is now the second largest movie market in the world, and the numbers for Endgame show the market’s importance to Hollywood. The top three markets for Endgame so far are the United States with US$620 million, China with US$575 million and the UK a very distant third with US$89.9 million. In other words, China's market is almost as big as that of the US... and no other country comes close.

Check out Avengers: Endgame accessories on Amazon

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This is why the Avengers have to keep Chinese viewers happy.
This is why the Avengers have to keep Chinese viewers happy.
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