Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS) Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS)
Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS)
Abacus /  Culture

Professor X helps boost His Dark Materials in China, but the country is baffled by Picard

China reacts to the trailers of The Witcher, Westworld Season 3, His Dark Materials and Star Trek: Picard

Topic |   Streaming video and TV
Josh Ye
Josh Ye

Updated: 9:09am, 20 Sep, 2019

Why you can trust SCMP
Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS) Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS)
Not even Captain Jean-Luc Picard can get Chinese audiences to engage with Star Trek. (Picture: CBS)
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