Xiaomi executive’s joke about his smartphone’s camera cost him over $14,000
Chang Cheng was trying to be funny about the Xiaomi Mi 10 Youth camera, but it backfired
Xiaomi has a new version of its flagship phone. And one of the company’s executives decided to celebrate the launch of the Mi 10 Youth by making a sexist joke.
On Friday, Xiaomi vice president Chang Cheng posted a list of jokes to Weibo on how to use the Mi 10 Youth, which includes a new camera capable of 5x zoom. But one of them didn’t sit well with users.
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“Behind every pretty dolled-up woman in the girls' dormitory, there is a (๑> ؎<๑) room.”
The joke, which was interpreted as a suggestion to stalk and secretly take pictures of female students, drew a flood of negative comments. Most criticized Cheng’s attempt of humor as “vulgar” and lacking respect towards women. It also turned out to be a bad look for Xiaomi, as the executive’s name turned into a hashtag drawing millions of views on Weibo.