Live streaming e-commerce is set to become a US$129 billion industry this year, according to iiMedia. (Photo: EPA-EFE/ALEX PLAVEVSKI)
Live streaming e-commerce is set to become a US$129 billion industry this year, according to iiMedia. (Photo: EPA-EFE/ALEX PLAVEVSKI)
E-commerce
Abacus /  Culture

Live streaming e-commerce is booming in China after the Covid-19 pandemic

  • Whether it's lipstick, fresh oranges or even rocket launches, e-commerce through live streaming has been a hit in China

Masha Borak
Masha Borak

Updated: 5:56am, 24 Jun, 2020

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Live streaming e-commerce is set to become a US$129 billion industry this year, according to iiMedia. (Photo: EPA-EFE/ALEX PLAVEVSKI)
Live streaming e-commerce is set to become a US$129 billion industry this year, according to iiMedia. (Photo: EPA-EFE/ALEX PLAVEVSKI)
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