A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock
Cord-cutting was already the norm in China when the coronavirus hit, as people turn to the likes of iQiyi, Tencent Video and Youku
- Deregulation in 2014 brought sports to streaming services, permanently changing the industry
- Many Chinese households only use streaming for TV, typically paying less than US$5 a month
A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock
