A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock
A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock

Streaming video and TV

Cord-cutting was already the norm in China when the coronavirus hit, as people turn to the likes of iQiyi, Tencent Video and Youku

  • Deregulation in 2014 brought sports to streaming services, permanently changing the industry
  • Many Chinese households only use streaming for TV, typically paying less than US$5 a month

Topic |   Streaming video and TV
A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock
A generation of TV viewers in China has grown up without ever paying for cable TV. So while cord-cutting takes a toll on the cable industry, audiences hardly notice. Photo: Shutterstock
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