ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP) ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP)
ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP)
ByteDance

How ByteDance is copying Tencent’s playbook to conquer gaming

ByteDance is leveraging popular platforms like TikTok and Toutiao to get users for self-published games while developing its own

Topic |   ByteDance
ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP) ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP)
ByteDance is now going after one of the most lucrative segments of the internet business -- gaming. (Picture: SCMP)
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