With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
Gaming

Romance and court intrigue: how female-focused games find success in China despite sexist stereotypes

  • The virtual boyfriend game Love and Producer was the first big hit for female-focused games in China
  • Gaming companies like Tencent and NetEase are looking to niche areas to attract new players in China’s saturated gaming market

Topic |   Gaming
With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
READ FULL ARTICLE