With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP

Romance and court intrigue: how female-focused games find success in China despite sexist stereotypes

  • The virtual boyfriend game Love and Producer was the first big hit for female-focused games in China
  • Gaming companies like Tencent and NetEase are looking to niche areas to attract new players in China’s saturated gaming market

With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
With China’s gaming market becoming saturated, some studios see female gamers as the next big market. Photo: AFP
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