China is getting a Star Wars-themed Amazfit smartwatch
Xiaomi-backed wearables maker Huami is the latest to jump on the Star Wars bandwagon in China
Huami announced a special edition of its Amazfit Stratos 3 smartwatch. It has custom watch faces featuring Darth Vadar and Luke Skywalker. The watch strap also features text saying “train you must” and “Vader is my motivator.”
In China, Star Wars is far from the cultural phenomenon it is in the West. Star Wars films make only a fraction of what films in the Marvel Cinematic Universe pull in at China’s box office. Some say it’s because the franchise debuted in the 1970s, when Hollywood movies were rarely screened in China.
For more insights into China tech, sign up for our tech newsletters, subscribe to our award-winning Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.