Xiaomi is spinning off low-cost Pocophone brand
Xiaomi is one of India’s favorite brands and the Poco F1 was a big hit in the country
Smartphone maker Xiaomi says it will spin off Pocophone, a line of handsets popular in India. Launched in 2018, it was seen as Xiaomi’s answer to cheaper handsets from OnePlus and Samsung in Southeast Asia and India, where it’s known as Poco.
The first and so far only phone under the brand, the Poco F1, launched just two weeks after Samsung’s Galaxy Note 9, claiming to match its specs at a much lower price. While the Note 9 sold for more than US$1,000, the Poco F1 started at just over US$300.