Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat) Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat)
Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat)

Indebted tech founder makes US$15 million by selling through live streaming

Luo Yonghao, founder of smartphone maker Smartisan, saw 48 million people tune in to watch him sell products on the Chinese version of TikTok

Topic |   Streaming video and TV
Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat) Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat)
Since Smartisan floundered, founder Luo Yonghao has tried out different ventures, the latest being live streaming. (Picture: Douyin via WeChat)
READ FULL ARTICLE