Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)
Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)
Abacus /  News Bites

A ‘fat man’ goes nuclear over Japan in Xiaomi ad, prompting backlash

A nuclear explosion probably isn’t best way to illustrate Redmi fast charging in Japan

Topic |   Xiaomi
Masha Borak
Masha Borak

Updated: 7:11pm, 6 May, 2020

Why you can trust SCMP
Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)
Xiaomi was trying to find a perfect metaphor for the fast charging feature on its newest Redmi phones. (Picture: Xiaomi)
READ FULL ARTICLE