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Alibaba wants square-dancing grandmothers for its new product

E-commerce giant to pay seniors up to $62,000 a year

This article originally appeared on ABACUS

Alibaba is hiring. But you can’t apply for one particular job unless you’re over 60 years old.

The e-commerce titan is looking for socially active grandmothers for a new online shopping product targeted at elderly people.

The job description? To test the service and provide feedback.

The role of “Senior User Research Specialist” has a rather unique set of requirements. Applicants must:

  • Be older than 60

  • Have a good relationship with your children

  • Have used online shopping for over one year (more than three years is preferred!)

  • Community committee members and square-dancing “Key Opinion Leaders” will be considered first

If that last point seems odd to you, it’s actually not as weird as you think.

Photo: SCMP

Square dancing is common in most Chinese cities. Groups of grannies gather in public plazas around dusk and dance in unison to pop tunes played loudly on a radio speaker. It’s one way these retirees exercise, socialize and feel part of a community. It’s not limited to women, either; men can sometimes be spotted joining in as well.

Abacus is a unit of the South China Morning Post, which is owned by Alibaba.

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