An Xbox Kinect helped this tailor disrupt a centuries-old business model
At this clothing store, 3D scanning has replaced the tape measure
Sarah Chessis, the CEO and founder of clothing brand Isabella Wren, had been running her business for about a year when she realised things had to change.
“Customers were coming in for six fittings,” says Chessis.
The clothing manufacturers said Chessis was to blame. “They told me I wasn’t taking the measurements properly.”
Her frustration led her to Google how she could take accurate measurements. “It seemed the only way we could do it was 3D body scanning.”
Fast forward four years and her company has become an early adopter in the fashion world for using 3D body scanning, leveraging technology originally developed for video games.
Today, customers’ measurements are taken using a full 3D body scan instead of a tape measure. A digital avatar is then created, onto which millions of different design combinations can be projected.