Can you spot the Chinese tech firms in Pacific Rim Uprising?
Company logos and mascots feature prominently in Hollywood blockbuster
Theatergoers watching the sci-fi blockbuster will find plenty of Chinese elements, including actress Jing Tian -- who plays the head of a corporation bringing in giant robots called Jaegers -- as well as iconic landmarks like Shanghai’s Oriental Pearl Tower and Beijing’s CCTV headquarters.
On top of that, a number of China’s tech giants made product placement appearances throughout the movie -- with JD.com being the most prominent. Names, logos and slogans of the e-commerce company can be seen plastered over skyscrapers as Jaegers battle nearby.
Tencent also made a cameo. A massive holographic image of the internet giant’s penguin mascot was projected onto the roof of a building during one of the fight scenes.
The movie has signed promotional deals with a number of brands, including Xiaomi -- which teased its latest flagship smartphone Mi MIX 2S in a film-branded ad video.