
McDonald’s is selling Honor of Kings Big Macs
Tencent's blockbuster mobile game ties up with nearly 100 brands in promotional event

As part of a campaign called “Give Me Five” (the name refers to the multiplayer game’s five-versus-five format), McDonald’s outlets across the country are rolling out Honor of Kings-themed food.
That includes three different sizes of Big Macs, strawberry and blueberry “power” pies, “magic crystal” soda, and cheesecake with the face of a game character printed on it.

Besides McDonalds, nearly a hundred Chinese brands are also partnering with Honor of Kings. Bike-sharing firm Mobike is letting riders unlock special “skins” (virtual costumes) -- and ride-hailing app Didi Chuxing is giving out discounted journeys.
Tencent is making a TV series about China’s biggest game
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For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.
