McDonald’s is selling Honor of Kings Big Macs
Tencent's blockbuster mobile game ties up with nearly 100 brands in promotional event
As part of a campaign called “Give Me Five” (the name refers to the multiplayer game’s five-versus-five format), McDonald’s outlets across the country are rolling out Honor of Kings-themed food.
That includes three different sizes of Big Macs, strawberry and blueberry “power” pies, “magic crystal” soda, and cheesecake with the face of a game character printed on it.
Besides McDonalds, nearly a hundred Chinese brands are also partnering with Honor of Kings. Bike-sharing firm Mobike is letting riders unlock special “skins” (virtual costumes) -- and ride-hailing app Didi Chuxing is giving out discounted journeys.