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AbacusTech

Gamers sound off on NetEase investment in Bungie

Chinese gaming company pumps US$100 million into Halo creator

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Bungie will reveal Destiny 2’s second-year content on its Twitch channel on June 5. (Picture: Bungie)
Josh Ye
This article originally appeared on ABACUS

Another Chinese gaming giant is snatching up shares from a troubled Western game developer.

Just two months after Tencent bought a 5% stake in Assassin’s Creed developer Ubisoft to save it from a hostile takeover, NetEase is now pumping US$100 million into Halo’s creator Bungie.
Bungie said it wants to be “a global, multi-franchise entertainment company”, and the investment from NetEase will allow it to develop a new line of games apart from its Destiny franchise.
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In return, NetEase gets a minority stake in the Washington-based studio and a seat on its board.

Bungie will reveal Destiny 2’s second-year content on its Twitch channel on June 5. (Picture: Bungie)
Bungie will reveal Destiny 2’s second-year content on its Twitch channel on June 5. (Picture: Bungie)
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The gaming business of Beijing-based NetEase is the world’s sixth most profitable, ahead of EA and Nintendo. It publishes Blizzard titles in China and developed mobile hits such as Knives Out and Onmyoji.
Bungie has faced a lot of flak in recent years over its cooperation with publisher Activision in the Destiny series. Disappointed fans accused the companies of being greedy with in-game purchases, while others said the game experience simply wasn’t up to standard.  
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