How Amazon wants to crack China -- starting in Alibaba’s hometown
Retail giant has struggled to find its place in a market dominated by Alibaba and JD.com
This week, a curious visitor showed up in Alibaba’s hometown.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
Now it looks like Amazon might be changing tactics: Instead of just trying to sell to Chinese consumers, it’s also trying to help small businesses in China and abroad -- by using Amazon’s services to sell their products.
Amazon’s strategy isn’t unique. Rival Alibaba also has its eyes on cross-border sales -- in the opposite direction.