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We checked out the new AI concept store from Alibaba and Guess
Alibaba tries to reinvent the brick-and-mortar experience
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This article originally appeared on ABACUS
This week ecommerce giant Alibaba Group and US clothing brand Guess teased their Fashion AI concept store in Hong Kong.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
Integrating online and offline shopping is the “million-dollar question” for both ecommerce and traditional retailers.
And that’s particularly true for apparel companies. While many unmanned stores have been cropping up all over China in recent months, they are mostly convenience stores. But clothes shopping is a whole different beast. Retail therapy is real -- so much of buying clothes is about the experience.
Also, fashion is subjective. An item that works for one person might not work for another. Providing people with clothes that fit their style is sometimes harder than just giving them food recommendations.
With that in mind, I went to check out Alibaba’s new store.
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