Kids are the new target in China’s bike-sharing mania
Toddler bikes surface in Chinese city
While most aspiring entrepreneurs might now see bike-sharing as a minefield to avoid, a few others have decided to jump in by reaching out to a new demographic: Preschoolers.
Parents scan a QR code on the bike and pay via an app. No deposits are required. But unlike most regular bike-sharing services, the kiddie bikes can only be picked up and dropped off at specific docking areas -- all located within gated communities.
A few users wondered, somewhat sarcastically, whether it’s time for sharing businesses to target the graying population, with some suggesting wheelchair-sharing as a possible idea.