WebMD deal means the doctor is in... WeChat
Tencent will adapt WebMD content focusing on illnesses more common in China
Chinese consumers will soon be able to access WebMD’s health content after it signed a content-licensing deal with Tencent -- meaning close to one billion people will be able to search what their aches and pain might mean.
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But for Tencent’s part, it’s an interesting choice of partner -- largely because of WebMD’s somewhat dubious reputation in the West.
The content is expected to be rolled out by the end of the year.