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Baidu’s CEO Robin Li isn’t afraid of Google’s rumored comeback to China

Head of China’s biggest search engine speaks out after state media welcomed Google’s return

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Robin Li founded Baidu in 1999, launching its own website two years later. (Picture: Reuters)
Karen Chiu
This article originally appeared on ABACUS
If Google brings a censored version of its search engine back to China as a report suggested last week, it will be up against a formidable rival: Baidu. The Chinese search engine is the world’s fourth most visited website, commanding a whopping 74% of China’s online search market.
It’s unclear when or if this will actually happen. But this week, state media People’s Daily tweeted a commentary from sister tabloid Global Times, welcoming Google’s return to China as long as it follows the law -- according to the South China Morning Post.

The high-profile support, coming from the Communist Party’s official newspaper, caught the eye of Robin Li. Referring to the commentary in a WeChat post, the Baidu founder and CEO says he’s confident his company will beat Google.

How Baidu's Robin Li founded China's answer to Google

“Chinese tech companies today have enough power and confidence to grow stronger through benign competition with international businesses,” writes Li.

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“If Google decides to return to China, we are extremely confident that we will PK again, win again.”

(PK, originally a gaming term that stands for “player killing”, is used as a slang in China to describe the act of defeating a rival.)

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Robin Li founded Baidu in 1999, launching its own website two years later. (Picture: Reuters)
Robin Li founded Baidu in 1999, launching its own website two years later. (Picture: Reuters)
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