Meizu’s flagship smartphone looks boring (but it might be enough to keep the company going)
Meizu looks for a turnaround with Meizu 16 after previous models failed to impress
You can’t overstate how important this phone is to Meizu. But it’s hard to tell just how much is riding on the Meizu 16 by looking at it.
The company’s grip on the Chinese market is sliding. Reception to its last few flagship handsets wasn’t anything to brag about. And as the cutthroat smartphone market contracts, there are worries about Meizu’s future.
But if you thought Meizu would go all-out to capture attention with something like Oppo’s pop-out camera or Huawei’s shimmering and colorful P20, well, that’s not what they did.
Sporting a 6-inch 18:9 screen, the handset adopts thin bezels on both ends instead of the now-ubiquitous notch. The color options are just black and white. It doesn’t feel very 2018.
But it seems that it’s exactly what many Chinese consumers were looking for.
