OnePlus says it’s building a smart TV that may come next year
Will OnePlus attract a loyal following with TVs like the company did with smartphones?
For the first time, OnePlus is expanding beyond smartphones.
OnePlus didn’t reveal specs or any details about the upcoming smart TV, but claimed that it will have “premium flagship design, image quality and audio experience”.
It’s done so by focusing on making flagship smartphones that pack power and sleek designs at a friendly price, carving out a niche from its bigger competitors. But now with the TV promise, it’s apparently joining others in expanding their product lines.
One analyst told us that Chinese TV vendors are globally competitive because of their wide range of products and cost-effectiveness. IDC analyst Sophie Pan said “The traditional vendors have stable supply chain and offline channels, while smartphone makers are more likely to embrace new technology and generate creative use cases.”