Last week, China’s go-to selfie-altering app Meitu completed what the CEO says was “the biggest revamp in ten years”, putting a new photo-sharing section on the front page together with its beloved editing tools. It’s part of the company’s new goal to become the next big social platform.
In an internal letter about the company’s progress, the company’s CEO Xinhong Wu closed with this quote: “Fate whispers to the warrior, ‘You cannot withstand the storm,” and the warrior whispers back, ‘I am the storm.’’”
But reaction to the new look has been lukewarm so far. Commentator are skeptical because of the dominance of WeChat and Weibo, and the few comments under the company’s announcement of the revamp are mostly from users who just want things to go back to the way they were.
That may not happen soon, because the company says it plans to promote “the Meitu brand as a social platform” f or the next ten years, bringing in more traffic to boost advertising revenue, including more from male users, according to its latest filing.
Right now, more than 70% of Meitu’s revenue comes from selling smartphones with built-in beautifying functions. Its latest model -- the T9, has a massive top bezel housing a dual selfie camera and two fill lights, with a special Sailor Moon Crystal edition that comes with a Moon Stick selfie stick.