Riot says sorry for not celebrating China’s first League of Legends World Championship title
More than 200 million in China tuned in for the finals but they were disappointed with Riot's response
That’s twice as many people as those who tuned in for the Super Bowl.
Rewards? Look, how esports fans party is a bit different -- the “parade” that fans want is on the internet.
More specifically, what fans were demanding is to turn November into a month of celebration, when special IG-themed skins will be given out for free (or at a discount) to those on Chinese servers.
In other words, Chinese gamers want to dress up their heroes with IG-themed outfits in the game. OK, it’s not an actual parade, but you get the idea.
Among those who complained about Riot’s lack of celebration included IG’s owner Wang Sicong. Known for his lavish lifestyle and playboy persona, the 30-year-old businessman was giving out free money to Chinese netizens on Weibo.
Speaking of Wang, he’s also turned into a meme, after a shot of him eating a hot dog -- or rather, apparently trying to stuff an entire hot dog into his mouth -- went viral.